The partnership is well-timed with the reemergence of live events and the launch of Lume's new brand campaign, 'Life, Amplified.' The campaign celebrates how cannabis can be safely enjoyed in live entertainment, health, fitness, wellness and other day-to-day settings. DTE Energy Music Theatre's 2021 event lineup includes performances by Chicago, The Black Crowes, Dave Matthews Band, Kings of Leon, Maroon 5, KISS, Brad Paisley, Alanis Morissette, Zac Brown Band and many more. Inspired by the soul of Detroit, 313 Presents promotes and produces concerts, theatrical productions, sporting events and shows at six world-class venues across southeast Michigan, including Little Caesars Arena, Fox Theatre, Comerica Park, DTE Energy Music Theatre, Meadow Brook Amphitheatre and Michigan Lottery Amphitheatre. 'This relationship provides our guests with a unique opportunity to learn more about another leading lifestyle brand.' 'Lume's innovative marketing strategy and emphasis on live events makes them an ideal partner of DTE Energy Music Theatre,' said Howard Handler, President of 313 Presents. The venue accommodates 15,000 attendees and hosts an average of 50 live events each summer, featuring some of the most renowned names in music and entertainment. Ranked #1 in the top 100 amphitheaters worldwide in Pollstar's 2019 Year End Rankings, DTE Energy Music Theatre is an iconic music venue in Michigan that has hosted a wide array of talent since opening in 1972. We look forward to building a strong, lasting relationship with 313 Presents.' 'Lume is actively leveraging live events and strategic brand partnerships to bring communities together and create memorable experiences. 'We're thrilled to announce this dynamic marketing partnership with 313 Presents, which provides educational opportunities to expand cannabis' place in wellness, recreation and lifestyle settings,' said Dave Morrow, CEO of Lume Cannabis Co.

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